How To Manage PPC Campaigns for your Blogs / Websites

If you are a blogger or a web site owner, your first objective (or obstacle, depending on how you view things) is usually how to get people to come visit your web site. Many internet marketers will tell you, go into PPC ad campaigns.

PPC, short for Pay Per Click, is defined as an internet advertising strategy used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked.” Essentially, it’s an inducement by website owner A on other web site owner B to display ads or links to A’s site. So when a visitor to B’s site clicks on the ad, B earns money for it and A gets a visitor in return. It’s typically a win-win scenario which makes this model very successful.

So you, being a website owner A, are now thinking of ways on how managing PPC ads can benefit you. But where do you start?

One company to consider is Wpromote Online Marketing.

They employ a method called SCORE which involves a cycle of strategizing, testing and optimizing, thus finding new ways to improve campaigns and avoid “plateaus” which is a common problem encountered by marketers. SCORE is an acronym for the following stages of their marketing process:

  • Strategize & Set Campaign Goals
  • Create New Revenue Opportunities
  • Optimize Keywords & Bids To Maximize Results
  • Research, Hypothesize & Test
  • Expand Into New Markets & Mediums

Wpromote manages PPC campaigns in Google AdWords and Microsoft AdCenter which accounts for over 99% of the search traffic in the United States. They employ a PPC campaign optimization process which involves steps like making incremental changes to a campaign in order to guarantee higher average returns, keyword development, ad copy testing, bid management, data analysis, and more. The main objective is to identify the components of a campaign that provide the best return on your investment and cut out the ones providing the least.

So if you wish to have professionals manage the PPC campaigns for your blog or web site, give Wpromote a call: 1-866-977-6668.


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