by Leigh A. Zaykoski
If you’re just starting a blog (or two or three), it can be overwhelming. You need to choose a blogging platform, get your blog set up, make regular posts, check for comments from readers, make sure your links are working, and attend to a hundred other details. If you don’t know what to do and what to avoid, blogging can be difficult at best and completely frustrating at worst. Follow these tips for beginners to turn your blog into something you can be proud of.
Choose a platform you can learn easily.
Don’t choose a popular platform just because it’s popular. If you can’t figure out how to use it, your blog will be over before it starts. Shop around and find a blogging program that is easy to use and has options for technical support in case you get stuck.
Select a format that doesn’t require a lot of technical changes or adjustments.
Choose a blog template that does not need a lot of changes. If you find one you really like, you don’t even need to make any changes. Stay away from templates that need many changes or else you’ll find yourself with a blog that isn’t functioning after a few wrong keystrokes.
Back up your blog.
Backing up your blog should be something you do often. If something happens with the server or you accidentally delete your own blog (it’s been known to happen), you won’t spend days or weeks trying to start a new one or put the old one back together.
Write posts on topics relevant to your business.
If you’re the owner of a widget shop, you don’t need to write every single post about widgets themselves. However, you SHOULD write about topics related to the business of making widgets. You can write about bookkeeping for widget companies, how to use widgets, the types of challenges currently facing widget companies, and other related topics. Relevance is important for getting targeted search engine traffic to visit your blog.
Include links to other sites and affiliate products only if they’re relevant to the blog topic.
Relevancy is important for maintaining the credibility of your business. A bookkeeping blog with links to tax information and a book called “Bookkeeping for Beginners” for sale is good. A bookkeeping blog with links to gardening Web sites and a video on beekeeping for sale is not. Keep your blog relevant for your readers and they’ll be more likely to visit again.
If you’re having difficulty with your blog, hire an expert blogging consultant. The expense of the assistance of a professional blogger will pay for itself many times over with the time and money you save on blog set up, maintenance, and troubleshooting.
Leigh A. Zaykoski is an [http://www.wealth-of-words.com/expert-blogging.html]expert blogging consultant and can set up, manage, and maintain your blog so that you get all the SEO and business benefits of a blog without all of the hassles. Visit her Web site to find out more about her [http://www.wealth-of-words.com/expert-blogging.html]expert blog help.
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