Articles

The Benefits of Leadership Coaching

Becoming a leader inside a large business is often the result of hard work and understanding people’s behaviors within a specific industry. However, taking over a leadership position from a previous professional can be quite a change for both the leader and those they lead. If you are making this transition into a leadership role, the benefits of executive leadership coaching can help you transition into the role, find solutions for communication issues and provide yourself with the right balance you need at home and at work to put your best foot forward.
 

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5 Sure Ways to Protect Yourself When Serving Alcohol

You do not want to find yourself, or employer embroiled in a legal battle stemming from an incident of serving alcohol to the wrong person. Below are 5 of the best ways to stay protected and ensure you are doing your job right and responsibly.

 
Never Serve to Anyone Under 21

Never take a chance when it comes to serving alcohol to someone that is potentially under age 21. The penalties are stiff for non-compliance. If they seem too young, ask to see an ID. If they want a drink, they will comply willingly. It is better to risk offending a customer than take the penalty for serving to someone that is under-age.
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How to Develop an Effective Strategy for Video Blogging

by Veselina Dzhingarova

It can take several forms such as a YouTube video, an ad or even a commercial that promotes original content, but video marketing is a very effective marketing tool that can work wonders for any type of business that has an online presence. Corporations and small business owners alike can utilize digital videos to help increase awareness of their services and products both in their local market and the global market as well. When properly executed, a video blogging strategy will not be expensive.


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How to Choose a Niche When Building a Blog

by Veselina Dzhingarova

Few people build a blog just for the sake of being heard. While there are some out there that have no intention of making a profit, it is probably safe to say that at least 90% of all blogs are looking to either earn a living or subsidize the one they now have doing a regular job. In either case, whether seeking to make a profit or simply blog for the sake of blogging, there are a few things that can help you determine your niche when building a blog.


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How To Build A Web Presence Cheaply

by Veselina Dzhingarova

These days, having a web presence is a virtual necessity for most businesses. However, there is one thing about this that makes entrepreneurs nervous: the cost of getting their site off the ground.

Below, we will share a few insights on how you can build up your web presence cheaply.

1) Create your site using a free web building platform

While it may feel a bit unprofessional to use a free web building platform to build your first site, remember that if you are going to get your business off the ground, you will need to save money wherever you can.
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Why You Need to Build a Professional Online Presence

Since the advent of the Internet, people have shared a great deal of information. There is at least one blog or website that covers virtually any content you can think of. From a professional standpoint, the Internet can offer greater opportunities as well. People don’t need to focus on developing careers in markets that are only available to them locally.

Opportunities Abound

In the past, people opened up a newspaper to the classifieds in order to find job opportunities. These listings were usually filled with jobs centered on one specific location – the city in which the paper was printed. Today, people can scour the Internet looking for careers in virtually any field of which they’re qualified in any location around the globe. It can also work in the opposite direction as employers are constantly scouring the Internet to find talent for their companies. Essentially, the right information can help employers find you for specific careers.
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Questions to Ask a PowerPoint Designer

A PowerPoint designer can relieve some of your workload by handling the so-called “heavy lifting” involved with putting together a PowerPoint presentation. Some of the most effective presentations are those that are built with custom templates, one-of-a-kind backgrounds, short sound clips, etc. While you may have the content ready for a presentation, coming up with the various visual and audible design elements may be a task you don’t have the time or required amount of attention to detail to attend to.

When considering a pool of PowerPoint specialists to choose from, here are some questions to ask:

  • does the designer charge by the hour, or by the project?
  • will the designer utilize your specific requests, or work with his or her own ideas?
  • can you provide your own images and audio clips for usage in the presentation?
  • how quickly can the designer provide a draft mock-up for you to critique?
  • can the designer meet a tight deadline?
  • will you retain all rights to your presentation?
  • are there any discounts or other promotions for multiple slideshows?

By taking the time to ask these questions (as well as any others you may have), you’ll greatly improve your chances of a completely satisfactory experience.

 

Finding Success With Your Online Store

Marketing Your new Website

When you create your online store, you have to consider a wide range of options in order to have successful results. One of the first ways to make your online store successful is to implement ecommerce search engine optimization. This added feature can help you get top results on any search engine by using keywords that revolve around your company. By doing this, you will quickly see an increase in customer traffic within just a few weeks.
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Crucial Services for Online Businesses

Running an online business can be fruitful and rewarding in many ways. It can provide an entrepreneur with a sense of accomplishment as well as a steady income stream that will help him or her to survive. A successful online business owner will need to obtain services that keep the website safe and convenient for customers and potential customers. The following are some services that every ambitious business owner should obtain:

Search Engine Optimization Services

Search engine optimization or SEO services can play a crucial part in an online business’s success. An online business has to be visible to potential clients to conduct business. SEO services can help to boost a company’s search engine ranking through various optimization methods. An SEO company can provide keyword optimization, content marketing services, and video production services. Keyword optimization is a process that embeds crucial relevant words into different parts of a website. The algorithm helps Google search engine users to pull the company’s website up in the results list. When potential customers click on the site from Google, the site’s rankings increase. Eventually, a cycle of visibility and client growth develops.
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Start Selling Online With 1Shoppingcart.com

Sell Your Wares Online Easily

When companies want to start selling online with 1ShoppingCart.com or other companies, they must make sure they are developing the site in a way that makes the site easy to use. Selling online can dramatically increase the profits of the business, and the sales can be made without assistance from the business owner or employees. The business that does not have the time to handle each customer individually must invest in a website design that makes the shopping easy for each customer.
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