What is an Ad Manager?

In an era where people spend more time on mobile devices and manage ads across screens, Ad Managers offer a single platform to deliver, measure, and optimize ads. With advanced analytics, marketers can maximize their campaigns. Learn more about Ad Managers by reading this article.

Targeting small subsets

Ad Manager allows you to narrow your audience to particular groups based on interests, demographics, and behaviors. For example, you can exclude users of a certain age or gender who have already graduated. You can also narrow your audience down to specific pages of your site. This type of targeting is beneficial for testing purposes because you can control how much you spend on an ad set.

Unified Auction

Consider using an in-app unified auction if you’re looking for a new way to monetize your mobile app. These types of auctions send out a request to all demand partners, who then bid on each other based on CPM prices. The highest bidder wins the auction, which means more competition at the ad request level. This new model could be the ideal solution for game developers seeking to maximize ad revenue. Many game developers turn to performance advertising but fear users will become ad fatigued and switch to other gaming apps. Brand advertising, however, seems to be a growing need for game developers.

Previously, publishers only had control over flooring and CPC bids, but now they’re losing this control. The only option was to accept low bids in unified auctions until recently. That’s changed with the introduction of Google’s Unified Auction. It’s an excellent move for publishers, but it also comes with its own set of issues. Publishers won’t like the new system, and it will take some time for them to get used to it.

Open Bidding

Google recently opened the option for all publishers using the Ad Manager platform to use Open Bidding. Google has also clarified that publishers can connect with bidders the traditional way. To begin using Open Bidding, publishers must have a relationship with the bidder. For publishers, this means establishing an account with Google. Fortunately, this is an easy process.

It doesn’t prioritize its bids, so its bids are placed alongside those from other exchanges on an equal basis. However, header bidding executes both a server-side and client-side auction and allows publishers to receive bids from various demand partners at the same time. Open Bidding is a good choice for publishers who want to maximize revenue in tier 3 geos. Unified auctions, including multiple exchanges, supply-side platforms, and ad networks, help publishers maximize their eCPMs.

Product Catalog

A Product Catalog is a tool used by marketing teams to promote their products and services. Catalogs help communicate product information, generate sales, and deliver an engaging user experience. Product catalogs are similar to collection or carousel ads found on social media platforms such as Facebook, Instagram, and Audience Network. They let sales reps engage with customers in meaningful ways. However, they differ slightly in content, functionality, and cost.

Facebook’s product catalog is designed to promote organic discovery. It helps brands increase engagement on Facebook by displaying four different images for each product set. It’s simple to set up a Product Catalog. It also enables you to create custom audiences using pixel data.

Reporting

The Reporting as an ad manager functionality lets you generate reports using the API. This is useful for running ad hoc report queries. You can view the output preview and use tooltips to explain how to combine columns. This feature will let you create and share custom reports with other users. You can even schedule these reports daily, weekly, monthly, and unscheduled.

In Ads Reporting, you can create various reports, including trend charts, bar charts, and pivot tables. Among the most popular types of reports is the trend report. The trend report lets you choose up to ten breakpoints and two metrics for each breakdown. This can be used to see trends over time and determine which ad strategies are most effective. The dashboard also provides an overview of your campaign’s performance.

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